OUR STORY

“Saltwater Tribe” was stablished as a locally owned business in Queensland in 2017, by two girls, mermaids, avid ocean lovers and friends – Roxana & Yvonne. Saltwater Tribe is now owned and operated from Perth, WA by Yvonne.

Our vision is to offer a thoughtfully selected products that are ocean inspired & promote sustainable living. We collaborate only with artists and companies that share out values. Our promise is to donate 10% of our profit to Tangaroa Blue Foundation to help with their mission of tackling marine debris and educating future generations.

We believe in a ‘stronger together’ world. A place where small businesses are supported, upcoming artist given the chance to be seen, organisations be heard and voices raised in the fight against marine debris. We recognise that it is important in life to feel like you belong and to identify with a group. The name Saltwater Tribe was chosen for that very reason: we are building our brand to connect ocean lovers together and with the ocean.

We pride ourselves on delivering a friendly and professional service so we hope you have an enjoyable shopping experience and learn a little more about the ocean and its magnificent contribution to our lives along the way.

After all, we are a Shop with Purpose!

OUR FOUNDER

Yvonne Hoppe

Yvonne Hoppe

OWNER

Yvonne (Vonny) used to be a creative professional and dive instructor. She left her long standing career behind and is now an emergency professional.

Saltwater Tribe is her way to give back and create change.

If she‘s not holding an underwater camera or a cray loop, she’s still teaching people how to scuba dive.

Born and bred in Germany, Vonny moved to Australia in 2006 and after 14 years in Queensland, she made the move to Western Australia and now calls Perth home since 2020.

She’s an adventurous spirit with a passion for all things nature, especially the ocean.

Her favourite ocean creatures are cephalopods. Her deepest dive 70m. Her bucket list dive destination: Galapagos.

"If you can be anything, be courageous and kind."

OUR SYMBOL

We put some thought into our brand. Did you know our icon actually means “Saltwater Tribe”?

 

SALT

WATER

TRIBE

WHAT IS
SALTWATER TRIBE

WE OFFER THOUGHTFULLY SELECTED PRODUCTS THAT ARE OCEAN INSPIRED
&
PROMOTE SUSTAINABLE LIVING

WE COLLABORATE ONLY WITH LOCAL ARTISTS
&
COMPANIES WITH SHARED VALUES

WE DONATE 10% OF OUR PROFIT TO TANGAROA BLUE FOUNDATION TO HELP REDUCE MARINE DEBRIS

WE ARE A

Shop with Purpose

OUR PARTNERS

 

Roxana Caha Photography

Y Creative

Tethys Images

Y Dive

Tangaroa Blue

GIVING BACK

SUPPORTING MARINE CONSERVATION

Our business was in part established as a means to generate funds to help tackle one of the biggest current global environmental issues: Marine Debris.

We’re passionate about the ocean and its incredibly diverse inhabitants and want to help safeguard it for future generations. This is why we are thrilled to support and promote the incredible work carried out by the Tangaroa Blue Foundation, an Australian-wide, not-for-profit organisation dedicated to the removal and prevention of marine debris. We will be donating 10% of our profits to Tangaroa Blue to help with their mission of tackling marine debris and educating future generations.

As we grow, we will look to increase the percentage of profit donated to marine conservation.

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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.

– Seth Godin